Creating an Effective LinkedIn Profile

Creating an Effective LinkedIn Profile

Nowadays we cannot rely on applications alone for find the perfect candidate.

Social Profiles

The world of recruitment is ever-changing. Gone are the days when a recruiter posts an advertisement and receives a volume of quality responses.

As a candidate you should load your CV onto various job sites. However, LinkedIn is another viable tool for both recruiters and candidates.

Whether you’re new to LinkedIn or are just looking to improve your existing profile, read of our guide on how to create a powerful and effective LinkedIn Profile.

Effective LinkedIn Profile
Effective LinkedIn Profile

Why LinkedIn

LinkedIn is a key site for professional networking. It has grown rapidly since its launch in 2003 and now has over 500 million users. Because of this, it’s a great platform for candidates to search for new jobs, connect with potential employers and learn more about companies of interest.

We highly recommend utilising a LinkedIn Profile to support the process of securing a new job role. With this social media site, you can reach out to other professionals and attract employers to you by projecting your personal brand and value.

It's also a great place for networking! Read up on the Career Benefits of Networking.

Get Started with LinkedIn

To create an account with LinkedIn all you need is a Name, Email and Password. Once registered, on your LinkedIn Profile you can add lots of information about yourself. The main sections you should be focusing your attention on include:

Profile Picture

Your connections want to see your face, it is social media after all. The picture should be a good quality, close-up portrait of yourself. The image should show you as a professional, it should also be up-to-date and nothing else should be in shot.


LinkedIn automatically adds your latest job title and company within this part. We recommend changing this to something personal to your skills. For example, my professional job title is ‘Digital Marketing & Database Coordinator’ but my headline is ‘Content Creator | Digital & Social Marketer’ which reflects my interests more. It is in this section where you can add ‘Open to Opportunities’.


In here goes a short introduction about yourself.


You need to include all your professional and educational history. Do not just list companies and job titles. Try to give details of your responsibilities within each role. Unlike a CV, LinkedIn is social meaning personal. You can speak in first person and avoid referring to yourself as ‘Mister’ or ‘Miss’ ‘he’ or ‘she’ etc.

References, Skills & Endorsements

Although my colleagues tell me this is not hugely important, it’s a nice idea to gain some credibility with references.

Effective LinkedIn Profile

An Effective LinkedIn Profile

It’s not good enough just having a LinkedIn Profile published online. You need to continuously update it with your personal information and check to see if you have any notifications or messages. Check out your LinkedIn SSI score to find out ways to improve your profile.

Build relationships with influential people. Connect to those in your industry which you’d like to learn from.

Groups, Companies & Hashtags
Follow those that are of interest to you.

Career Interests
If you’re looking for a new job role, you need to let recruiters and hiring managers know you are open to opportunities. Ensure this option is on to allow them to easily spot your profile.

Register your CV and we'll let you know about any suitable jobs.