The Effect of the Cheltenham Festival on the Local Economy

The Effect of the Cheltenham Festival on the Local Economy

The Effect of the Chelenham Festival on the Local Economy
People across the country visit Cheltenham every year for one of the most prestigious elite sporting events, the Cheltenham Festival. For 4 days a year, the town is taken over by a buzzing atmosphere, restaurants, bars, hotels, and betting shops are filled; so, what is the effect of the Cheltenham Festival on the local economy?
The Effect of the Cheltenham Festival on the Local Economy

This year’s race week is expected to be bigger than ever, with tickets selling out at record rates. For the last two years, the festival hasn’t been the same, with 2020’s being tainted by the looming national lockdown. In 2021, Cheltenham Racecourse closed their doors to the public for the first time since 2001, so expectations are high for this year’s event.

Over 250,000 people will be attending the festival this year, tripling Cheltenham’s population, and bringing in around £100 million for the local economy. This provides massive opportunity for local business, small and large, to promote their services and increase footfall over the 4-day event. The rippling economic effect doesn’t just benefit Cheltenham, businesses in the surrounding areas of the Cotswolds and even as far as Cirencester look forward to the tourism that the event brings.

And it’s not just businesses that benefit financially due to race week, people looking to earn some extra cash have a lot of opportunities for temporary work, with temporary roles being offered in various industries such as hospitality in bars and restaurants, security and stewarding, and customer service roles in betting shops.

Situated in the heart of Montpellier in Cheltenham, we at Brite Recruitment provide a high-quality, professional recruitment service for both clients and candidates, with the Cheltenham Race Week festivities taking place just outside our front door!
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